homepage Welcome to WebmasterWorld Guest from 54.234.128.25
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

    
Marketing a product update
brancook




msg:3543197
 4:03 pm on Jan 8, 2008 (gmt 0)

We recently updated one of our old products and gave it a fresh new look. I was wondering how I should handle the update on our website. We are no longer going to be selling widget A we will only be selling the new update which is widget B. The web page for widget A is named poorly. Should I create a new page for widget B and do a 301 redirect from the old page and remove it from the site? The basics of the product are the same I just thought this would be a good time to properly name the page of the product. The page is currently just named with the widgets model number. We could use a descriptive keyword or two in the title instead for better optimization.

Also what are some good website for press releases?

Thanks

 

caveman




msg:3548248
 12:32 am on Jan 15, 2008 (gmt 0)

Hey brancook,

If you are really only talking about the page title, and not the URL, there is probably no need to add a new page at a new URL and 301. Far better to just update the existing page to feature the new product, and change the title and META data accordingly.

That assumes as you've said, that the old product is going away.

Make sense?

brancook




msg:3549638
 1:53 pm on Jan 16, 2008 (gmt 0)

When I mentioned that it was named poorly I was referring the url, not the page title. Sorry about that.

caveman




msg:3550063
 8:33 pm on Jan 16, 2008 (gmt 0)

Ah. Well assuming that the model number is changing anyway, that really makes the old page obsolete, URL and all. Given that, yes a 301 to the new page makes sense.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved