Recently finished up on a new site.
For the first time I thought I would farm out the SEO. My thinking was that it has become harder to get traffic and CTR than ever before. Made the decision to
go with a pro this time rather than piddling around with it myself.
Here is the scenario. Nice site, graphically appealing, bona fide free offer,
30 day campaign, modest budget. fifty key words and two ads.
Results 15,000 unique visits, 58 CTR and 4 sign ups. not the most stellar performance!
The fellow was a "Google Adword Specialist" so I thought he would know his stuff
Looking back on it I think he was just painting by the numbers.
I suggested a few keywords and I think he dropped them in Word Tracker or the
Adword tools and went with what ever came out. He wrote the ads also.
AS far as I can tell he never adjusted them at all other than running them exact and broad match. (He ran the whole campaign.)
To sum it up I think I could of done it as well, (and have in the past)
Is this typical or did I just draw a dud? (he was recommended to me.)
What are your thoughts on my experience?...KF