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While I was thinking SEO as a career
pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 4:15 am on Sep 30, 2007 (gmt 0)

So, I had this confusion in my mind for the last several weeks since I need to make a some sort of career decision these days. A little about me is, I operate 4 web site projects and they are all ongoing. Nope, I am not the tech guy, I call myself an affiliate marketer and while I was thinking about calling myself an SEO specialist, I thought that I can't call myself as this for ever. Why?

Well, i love to look at the things as macro. What is an SEO first? It is Search Engine Optimization. Optimizing web sites for Search Engines. What is a Search Engine? An application developed by big firms to find information on internet. So this job would not exist without a search engine. Actually without Google. So how would we know if people will still use search engines in the future to find information on Google? Actually, when I think about the things that SEO people do, it comes to me too simple to offer a rewarding career. And it is very easy to play and manipulate the results. Get links, build reciprocal, submit articles, write the content at the top of the page so that Google will give more value, etc. etc. the simple tasks a 7 year old can even do. Do you think this will remain same. Do you think the web pages will still be found according to your back links in the next 20 years?

These are the tasks a person from Far East can do for $50 / month as a full time employee. Google is still in his baby steps and they are always looking to change the things. They know that if they dont change their algo nobody will want to see their results at the top from sites who has 10000 links from unrelated resources.

What I am thinking is SEO will go but Internet Marketing will remain and will offer more rewards. Since there are a lot of things involved in internet marketing harder than just building links and writing the content at the top of the page. I think email marketing, PPC Marketing, web analytics will become more popular.

These are all my ideas and they may sound stupid, but its just what i think and just wanted to share with you. I know there are a lot of people in my shoes and they have this confusion. If we discuss in detail we may have a better understanding of what is coming up in marketing industry.

Regards...

 

pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 4:26 am on Sep 30, 2007 (gmt 0)

Sorry, I forgot to mention that I believe in the close future, there will be a system developed by big search engines to avoid people manipulating their own results. Again, the term Content is King will become more and more popular since, it will just matter how good their content is and maybe there will be a section on each web page to let visitors vote for the web site and the results will appear according to web site visitors' votes. So if you have a good content you will rank better no content no votes no results :)) So SEO will be dead and it will be replaced with good content which will make internet a better place.

Does it sound too silly?

vincevincevince

WebmasterWorld Senior Member vincevincevince us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3464986 posted 4:50 am on Sep 30, 2007 (gmt 0)

Seems to me that your point is that SEO is only one part of the site-success jigsaw. If that's right, then you are entirely correct. I agree with you.

SEO alone is most certainly missing the point, and whilst as a field of work it is important, it does need to be viewed as part of the bigger picture.

As an example, a pure-SEO approach neglects important factors such as stickyness, traffic from social sources and the effects of offline marketing. According to pure-SEO, PPC ads are essentially useless due to them not passing PageRank.

What you will find in reality is that any good SEO professional will look at the bigger picture. The services you will be offered will include things which have nothing to do with search engines, provided those are viable routes to site success.

At the end of the day it is probably just that the term SEO no longer means Search Engine Optimisation but has evolved to become a much larger field of which Search Engine Optimisation is only a part. It certainly wouldn't be the first time that's happened, e.g. look up the origin of the word 'orthopædic'.

Matt Probert

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3464986 posted 7:53 am on Sep 30, 2007 (gmt 0)

One could offer a little controversy and say that "SEO" really means tricking search engines, which in turn does nothing to help the users. A site with real content has benefit to some users, and a decent search engine will (perhaps in the future) recognise that, and not just associate "keywords" with topics and make an assumption about the quality of the page.

MFA web sites are the pure example of "SEO" whereby valueless pages attract content-based advertising through the clever, though deceiptful, use of taget words, and yet deliver no value to a human user.

Matt

Habtom

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3464986 posted 8:01 am on Sep 30, 2007 (gmt 0)

So this job would not exist without a search engine. Actually without Google. So how would we know if people will still use search engines in the future to find information on Google?

I need to make two points on what seems to be the core of your original post.

> There is no end in sight for search engines to be replaced by something else. I can't even perceive the idea that search engines will indeed be obsolete in the coming few decades. They might become less significant than they are now, maybe, but not completely obsolete.

> There is a bad assumption that search is only google. Despite Google being the best search engine nowadays, if they hadn't been around we would have been using Yahoo and the other search engines gracefully. The absense of Google can make a difference in search industry, but search engines won't cease to exist if Google decides to vanish from the market.

Habtom

[edited by: Habtom at 8:02 am (utc) on Sep. 30, 2007]

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3464986 posted 12:05 pm on Sep 30, 2007 (gmt 0)

As an example, a pure-SEO approach neglects important factors such as stickyness, traffic from social sources and the effects of offline marketing...

Just simple, basic usability could well be added to the list, with reasonable page load times.

What you will find in reality is that any good SEO professional will look at the bigger picture.

Unfortunately, the reality is also that a client has to accept the fact that it goes beyond "tweaking pages" for what they see as their important couple of keywords, and that other factors will affect their bottom line. Some don't (and/or won't).

Also, some won't realize that what they, themselves (or their webmasters) do to their sites, either on-page, site-wide (like internal linking), or regarding their linking profile, can and will impact rankings and then will need continuous "damage control" measures taken.

For someone thinking of entering the field, the other side of the coin could be the question: "What makes a good client?"

pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 3:39 pm on Sep 30, 2007 (gmt 0)

After reading the posts and thinking more deeply about it, I think the idea of search engines might still exist but it will definitely be out of web site owner's control or the web site owner will have very little control over manipulating the results. The only focus of a webmaster will be creating good content and focusing on internet marketing (not seo) just like any offline product which is good but needs marketing giving more value to internet marketing as an industry.

Matt Probert

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3464986 posted 3:48 pm on Sep 30, 2007 (gmt 0)

The only focus of a webmaster will be creating good content and focusing on internet marketing (not seo) just like any offline product which is good but needs marketing giving more value to internet marketing as an industry.

Pizzaguy, you have hit the nail on the head. 'Nuff respect!

Matt

pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 4:26 pm on Sep 30, 2007 (gmt 0)

:))) @ Matt.

pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 4:52 pm on Sep 30, 2007 (gmt 0)

I think beside content we need to add quality of user navigation on the web site. So, the web site thinks about user experience will be the best optimized page.

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3464986 posted 5:04 pm on Sep 30, 2007 (gmt 0)

So if SEO will be no more, and if on-page optimization won't be necessary and links won't be used, how will search engines work then?

How Search Engines Work [webmasterworld.com]

There are over 200 factors considered in the Google algos. Which ones would be left? What would the engines use to rank pages?

[edited by: Marcia at 5:05 pm (utc) on Sep. 30, 2007]

pizzaguy

5+ Year Member



 
Msg#: 3464986 posted 7:10 pm on Sep 30, 2007 (gmt 0)


There are over 200 factors considered in the Google algos. Which ones would be left? What would the engines use to rank pages?

The way alogos work might change giving %95 for off site optimization and %5 for on-site optimization.

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3464986 posted 7:22 pm on Sep 30, 2007 (gmt 0)

>>%95 for off site optimization

Why do you think so many people spend so much money buying so many links?

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