|Home Page Popup Issues, Which practices are best for SEO?|
If PPC ads are suspended because of popups, Does it mean its bad for SEO?
Would it be safe to assume that since PPC ads are suspended if popups are found on the landing page that the same goes for organic rankings?
I need a little help clarifying what is the best practice of using popups on the home page of a site, if there is one. How can popups be used on the home page without impacting my organic rankings?
Has anybody else seen any rankings drop because of a home page popup?
If there are two of the same sites that are trying to rank for a specific keyword, one has a popup and the other doesn't, would it be safe to assume that the one without a popup will rank above the other?
Any insight or suggestions would be greatly appreciated.
Thanks in advance!
With Regards to Your Question about Popups,
I am sorry to inform you, on behalf of the rest of the internet, that the memorial service for the pop up has already been held, and that it was a beautiful, yet cloudy summerday when the miracle happened, and hit the pop up like a lightning from a vicious sky. This incident was later referred to as the pop up blocker.
After much arguments forth and back from webmasters and webusers about profitmargins and such inconvenient matters it was decided to let it be tried at the highest places of the system, and since we all believe in the justice system and the departments derived thereof, it was to stand trial at the high courts.
It did not go well, the lawyers the popup had hired did not succeed in pleading any kind of bargains or deals, and the evidence was much too large to ignore of the errors and flaws and faults of the notorious popup. It all came down to the jury in the end.
They had of course argued forth and back in the decision room, if such a harsh penalty as the death penalty could be put on the pop up, but the jury did not have any doubts in their programs, and it was convicted to be buried deep under the surface of the earth after its great offenses to humanity, never to be seen or flashed by again.
We are sorry to tell you this. The Pop Up is Dead.
Sincerely and yours truly,
The Anti-Intrusive-Ads Department and Associate Partners.
P.s: In short, don't use it, don't talk about it, don't think about it. Don't even mention it again, ever.
Thanks for the sarcasm but I was not asking for it.
Yes, I know that the popup is dead but my question was not whether it is dead or alive, fashionable or not. My question was, if you did not notice it repeatedly in my title and body of this thread, Is it bad for SEO? Does it impact rankings?
If you do not know, please don't reply as the sarcasm is not needed.
I have consulted with my lawyers and they say that it would be safe to assume that I can still contact you on this matter without worries. Now, to business, the topic has been discussed before on different occasions on this forum:
In the year: 2002
In the year: 2004
In the year: 2006
That's the only serious thing I could find about it which wasn't dated around the time when google still was in beta. On the not-so-serious-part, my lawyers were also those who represented the pop up in the legal case I referred, with my previous post before, so I might be in for some trouble later on, now, smile :)
Sincerely, and have fun,
|Is it bad for SEO? Does it impact rankings? |
That's a great question and I think we can safely assume that popups are most likely an issue from all perspectives, not just SEO and/or rankings.
You have to figure if Google provides you with a Popup Blocker in their Toolbar, what does that say about their thoughts on Popups?
Personally, there is no "Best Practice" for Popups. Run an A/B test. Two pages, exactly identical, one with Popups, one without. Give it 7 days. Come back and tell us what your Bounce Rates are between the two test pages. You can be assured that those Bounce Rates will have an impact on your organic rankings, wouldn't you think so? A logical deduction?
Popups are also exploitable. If I were a search engineer (which I'm not), any site that spawned a new window on the user on first visit, would be nixed from the index period. That's the number one no-no from my perspective. Too many issues arise from new windows spawning.
|Would it be safe to assume that since PPC ads are suspended if popups are found on the landing page that the same goes for organic rankings? |
No it would not. There is ample evidence of sites retaining top spots on their core searches, with the presence of pop-ups or pop-unders.
|I need a little help clarifying what is the best practice of using popups on the home page of a site, if there is one. How can popups be used on the home page without impacting my organic rankings? |
There are a million factors involved. Most reports I've seen are outdated or made narrow assumptions that rendered the reports useless for general purposes. Factors include the category, the intent of the pop-up, the authority of the site, the size and placement of the pop-up, etc.
|Has anybody else seen any rankings drop because of a home page popup? |
No, but it's not hard to imagine that in some cases it would be true. Think organically. IF the pop-up is used inappropriately, is not helpful or interesting to the user, is overly intrusive, or otherwise unusually irritating, that would discourage users, hence discouraging links, and over time, contribute to the decline of the site's rankings.
|If there are two of the same sites that are trying to rank for a specific keyword, one has a popup and the other doesn't, would it be safe to assume that the one without a popup will rank above the other? |
Absolutely not. Again, it depends. Averages may favor the one without the pop's for a variety of main user-based and technical reasons, but that does not by any stretch mean that they should be viewed as taboo.
I do not have them anymore on any of my personal sites, but more than one of my clients uses them to great effect.
RandomDot - Thanks for the resources, that was more along the line of what I was looking for. I'm new to Webmaster World and not too familiar with it yet as far as looking for the history of these topics.
pageoneresults - Good point, I completely agree with that analogy and personally don't want to use them but in the case of my company, they seem to think that it is still an effective way of displaying an important message and will not impact their site. Guess I have some explaining to do. :)
caveman - Thank you for your response, I found it very helpful!