homepage Welcome to WebmasterWorld Guest from 54.204.94.228
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

    
Implementing Newsletter and Blog
Zandaline




msg:3332232
 5:41 pm on May 6, 2007 (gmt 0)

I am about to implement a newsletter on a website that Im promoting. The newsletter will be of high quality i.e. all news articles that are useful and pertain to the reader. I want to set up a blog that will archive all the newsletter posts etc So here is the question. Do I put the blog on the same site that Im trying to promote www.MyTargetWebSite.com or do I put it on a different domain www.MyNewsletterArchive.com .

From an SEO standpoint I was thinking that I could essentially create a nice resource site that was full of linkbait that would in turn point back to my main target site. This way my target site would benefit by being linked back from my blog archive and also grab another spot in the top ten of the SERPS. Is this logic flawed? Should I just run the whole thing off www.MyTargetWebSite.com?

 

jonrichd




msg:3332281
 7:02 pm on May 6, 2007 (gmt 0)

I would keep the newsletter on the original site, for the following reasons: 1) you avoid any possible sandbox or aging delay while Google decides whether the newsletter site is worth presenting in the SERPS; 2) if your articles do draw external links, they will be to your primary site rather than being once removed at a secondary site; 3) if as a result of your newsletter or an article, users wanted to do something on the main site, they would be right there, rather than having to navigate elsewhere; and 4) you avoid any possible appearance of spamming the engines with two substantially similar sites that interlink, particularly if the navigation on your main site points visitors to the newsletter articles and vice-versa.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved