homepage Welcome to WebmasterWorld Guest from 54.204.58.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

    
Neo@Ogilvy Bolsters Search Capabilities, Buys GSI
engine




msg:3272348
 9:05 am on Mar 6, 2007 (gmt 0)

In a move that speaks to the growing importance of search to overall brand marketing strategy, Ogilvy Group's digital and direct media unit Neo@Ogilvy has acquired search marketing consultancy Global Strategies International.

"Search marketing cannot live in a silo anymore. It needs to be part of a 360 strategy for delivering marketing solutions," said Nasreen Madhany, global CEO for Neo@Ogilvy, in the statement announcing the deal.

Neo@Ogilvy Bolsters Search Capabilities, Buys GSI [publications.mediapost.com]

 

Brett_Tabke




msg:3272644
 3:17 pm on Mar 6, 2007 (gmt 0)

Big congrats to Bill Hunt and the whole crew over there. Bill has been a long time supporter of WebmasterWorld, speaker at the Pubcons, and contributor to the community for years.

jeremy goodrich




msg:3272830
 5:59 pm on Mar 6, 2007 (gmt 0)

I've seen this posted on a few sites now...any guesses as to the purchase price?

Congrats to Bill & team. They've done a tremendous job, and the presentation I still remember seeing him do about the SEO work with IBM was invaluable. There is a big difference with SEO for small sites vs large ones.

globalseo




msg:3274011
 3:35 pm on Mar 7, 2007 (gmt 0)

Thanks Brett and fellow members for the well wishes and support over the years.

Brett, I guess I broke a promise I made at the Boston Pub Con that I would never work for an agency again.

Most of the big brand and advertising shops are getting their act together and looking to acquire the search talent they need to service their clients.

This deal made a lot of sense for us to do since we have a number of cleints in common. Also, Ogilvy is the agency for many global brands and that aligns with our focus on Enterprise and Global search.

We were courted a number of times by others but this was the one that made sense in terms of the reach and access that this will allow us.

Jeremy, thanks for the compliment on the IBM presentation. Doing the heavy lifting for IBM for nearly 6 years was the foundation for what GSI does and will do going forward. Also, the purchase price is condidential ;-)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved