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General Search Engine Marketing Issues Forum

How many outlinks?
link development

 11:19 am on Feb 16, 2007 (gmt 0)

How many outlinks from your site is ok in your opinion. This is for a "normal" site, not a blog etc. Obviously if relevant then its fine but what if not? Ive recently inherited a site with lots of out links and think it might be penalising them. Am I right to worry?



 4:24 pm on Feb 16, 2007 (gmt 0)

If they aren't relevant, then get rid of them.


 1:13 pm on Feb 19, 2007 (gmt 0)

Done. Thanks. Just wanted confirmation


 10:56 pm on Feb 20, 2007 (gmt 0)

Irrelevant outbound links just make a site look tacky. I would remove them before even thinking about SEO issues.


 10:44 am on Mar 5, 2007 (gmt 0)

It should not be more than 60 outbound links at any cost.



 1:35 pm on Mar 5, 2007 (gmt 0)


[It should not be more that 60 outbound links at any cost]

per what exactly?

(I love these blanket statements without any baselines!)

If it is per page, then it is too many.
If it is per site then it makes no sense.

A five page brochure website would be overdoing it with 60 links, but a 2000 page affiliate site would never keep within those limits, nor would it need to.

You need to put that comment into some sort of context or it sounds like a very amateur thing to say.



 5:40 pm on Mar 5, 2007 (gmt 0)

It should not be more than 60 outbound links at any cost.

There are all sorts of good and legitimate reasons why a site might have some pages with more than 60 outbound links.


 10:39 am on Mar 9, 2007 (gmt 0)

Well Guzz...

I am talking about 60 outbound links per page. For example if your site links page has more than 60 outbound links then its not good enough for your website. We should restrict this no. from 50-60. If we follow by the book rules this no. should not exceed 30 outbound links. Here outbound links are links that pointing to another domains not for internal pages of that particular site.



 4:45 pm on Mar 9, 2007 (gmt 0)

Guess I missed that book. ;-)

There is no rule of 30 or 50 or 60.

Google (and I think Y too?) have implied at times that there should not be more than 100 outbound links, and upon being queried, clarified to suggest that page size should not be more than 100K.

The simple facts are these: The juice (commonly thought of as PageRank because of G) that is passed on to other pages is essentially divided among the number of outbound links. More links means less juice being passed on to each target page from the source page. So to the extent that one is concerned about passing more versus less juice to linked pages, then fewer links is better.

But passing PR is only one of numerous factors that should determine how many links go on a given page.

Now that pages can be constructed with far less code than was the case five years ago, and therefore are not nearly so heavy, a resource page that is well organized can easily be highly usable for the user (and beneficial to linked sites) with 80-100 outbound links. In fact we're in some industries where some of the most sought after links come from sites that are organized like that.

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