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General Search Engine Marketing Issues Forum

    
.COM vs .NET
.COM taken... is .NET good alternative?
lindavh




msg:3213464
 4:21 pm on Jan 9, 2007 (gmt 0)

I have a client who can not get their original .com url because of differences with their former web developer. The owner purchased the same name with a .net extension.
For marketing purposes I believe it would be more natural for someone who knew the name of the business to type .com naturally.
Would it be a good idea to go ahead and build .net for a hair salon or should we wait for the .com url to "possibly" become available in the next 5 months? I want to make a decision before I approach her tomorrow.
Thanks, Linda

 

caveman




msg:3214027
 11:39 pm on Jan 9, 2007 (gmt 0)

IMHO, the primary advantages of the .com are twofold. First, lke it or not, .com at the end of a domain does suggest on some level a more professional or branded entity. Hard to measure, but certainly real.

Second, to the extent that people/customers will type the name of the business right into the nav bar (i.e., direct navigation), even if to 'search' for the business, then the vast majority will add the .com at the end, and not necessaryily try .net if .com doesn't work.

If however you expect the majority of your traffic to be from the search engines, the .net is not very significant, except for the extent to which it affects click through rates (if at all).

Personally, especially if using a domain that reflects exactly the name of the business, or the first word or two words of the business, then if I were in a position to wait, personally, I'd do it, and try to get the .com.

My 2 cents anyway.

Quadrille




msg:3214084
 12:56 am on Jan 10, 2007 (gmt 0)

I pretty well agree.

But I'd not wait; I'd find an alternative .com

The five months could be forever, and the domain could be used to harm, blackmail or otherwise damage a .net (I've seen a porn site set up specifically to blackmail a .net owner).

By all means keep the original name as Plan A; but until you can achieve that, you need a plan B. Or deep pockets or a good lawyer!

caveman




msg:3214235
 4:09 am on Jan 10, 2007 (gmt 0)

And I pretty well agree with Quadrille.

Shoulda added that point.

I HATE being in poor negotiating positions, and/or, not having a back up plan.

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