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General Search Engine Marketing Issues Forum

    
Having a cache link in the SE's
What is the value?
Jhet




msg:3195894
 3:02 pm on Dec 21, 2006 (gmt 0)

I posted a question like this in the 'general' area of the boards but I didn't get any responses. It may be more appropriate here.

My question is this, is there a valid SEO reason why you would want your pages not cached in the search engines? We have hired an SEO firm and this was one of their suggestions. Their reasoning behind this is that it forces the SE's to re-evaluate the pages every time the bot visits and the algorithm runs.

Any thoughts on cached pages would be appreciated.

Thank you.

 

seoram




msg:3196599
 10:52 pm on Dec 21, 2006 (gmt 0)

There are many advantages rather than disadvantages for ranking in search engines.
We have hired an SEO firm
Have you hired an SEO for your site not getting Cached. His job is to optimize in search engines and get traffic for you.
No Cache No listings

Kirby




msg:3196857
 4:47 am on Dec 22, 2006 (gmt 0)

No Cache No listings

Umm, no.

Not allowing a SE to cache a page is a choice that has no bearing on indexing or ranking. Take a look at the source code for the NY Times and you will see nocache and noarchive.

Robert Charlton




msg:3196955
 7:54 am on Dec 22, 2006 (gmt 0)

Not allowing a SE to cache a page is a choice that has no bearing on indexing or ranking.

I absolutely agree. To say otherwise is ignoring many examples of sites that prefer no caching and rank quite well.

Here's a short thread on other considerations that didn't get many responses...

To Cache or Not to Cache
The ranking, marketing and business pro's & con's of a controversial topic.
[webmasterworld.com...]

To add to what's said in that thread... I think your SEO's reasoning is clever, but I doubt that it is correct. To say that nocache "forces the SE's to re-evaluate the pages every time the bot visits and the algorithm runs" assumes that the engine keeps data about your page only in the displayed cache.

I would think that the engine has your content indexed and saved whether or not it's shown as cached in the serps.

Jhet




msg:3197190
 2:15 pm on Dec 22, 2006 (gmt 0)

I tend to agree with you Robert. I can't see any harm in doing it but I think his reasoning is way off. I expect that Google will still keep a copy of our page on their servers to run the algo on and simply not show it to searchers. If anyone can confirm this that would be cool :)

I have not been impressed with this guys techniques so far. What I would have expected from a decent SEO after looking at our sites is to hear something along the lines of content creation and link building. Some of our sites are skimpy on the content and I know we could use more related, quality links.

I appreciate the comments. Thank you.

Robert Charlton




msg:3197529
 8:17 pm on Dec 22, 2006 (gmt 0)

What I would have expected from a decent SEO after looking at our sites is to hear something along the lines of content creation and link building. Some of our sites are skimpy on the content and I know we could use more related, quality links.

Sounds like you should trust your instincts here. The SEO company is grasping at straws.

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