I have a small job board for the SEO industry. Over the past two years I've noticed a trend in companies looking to hire an in-house SEO. I've also noticed that it has been very difficult for many to fill those positions.
I firmly believe that there are few instances when an SEO is needed in-house. When I use the initialism SEO, I'm referring to the basic core stuff of Search Engine Optimization.
I've read hundreds of ads for positions available at various companies. Some of the requirements for these positions are not inline with what an SEO would be doing. Many companies are looking for a "Jack Of All Trades" and more of an Internet Marketeer as opposed to an SEO.
I've responded to numerous companies about their ads posted with us in regards to requirements, benefits, salaries, etc. Heck, I had one company a while back who was looking for the creme of the crop and was offering a $35k starting salary. Hehehe, they removed that real quick and replaced it with "salary negotiable based on experience".
From those few years of experience in working with these job postings, I've come to a few conclusions.
1. Many don't need an in-house SEO. What they do need is training of existing staff to follow a strict set of guidelines and all will be fine.
2. Many do need a diversified consultant available to them to assist with their Internet marketing requirements. SEO is just a small portion of that requirement.
3. Many are looking for people with college educations and at least 3-5 years of experience in the industry. You don't need that. You just need someone who understands the industry and has a solid performance record. Forget about the degrees and don't focus on years of experience. Many are fast learners and 1-2 years of experience should be adequate.
4. Don't expect to fill that position anytime soon unless of course you are offering the world to that person. Many SEO's prefer to work remotely and make themselves available to the client based on contractual agreements.
5. The "creme of the crop" are not going to come cheap! You can expect a starting salary of at least $100k+ along with a respectable benefits package. The more experience the person has, the higher that salary range will be.
I just see too many job ads requesting way too much in regards to experience and skill levels. Especially when it comes to the title of SEO.
Would you be willing to uproot yourself and move into a corporate environment as an SEO? Why? or Why not?