I am quite new to the world of RSS/newsletters. The irony is that we have just short of 1500 visitors who have opted-in to our newsletter! I put this option there in case the response was large enough to warrant sending one in the future. I think this number now justifies some action..
Before I ask any questions I should probably describe the nature of our site. We are basically an advertising portal - clients list services with us and we source business for them in the form of enquiries. We have approximately 5,000 listings.
I have been quickly researching the virtues of newsletters and what seems to be their natural successor - RSS. Personally, I very rarely open any newsletters which has always skewed my view on them.
What I would like to know is that strategies we can employ moving forward - should we go RSS or newsletters or both? What should these feeds / newsletters contain? Service listings? Services which are on special? Competitions? I'm not sure if there is enough information here to reply with substance, but any feedback would be appreciated!
If you have changing content on your site that users would be interested in knowing about then an RSS feed would be a given. You could certainly put newsletter information into an RSS feed, that's what they're used for in many cases.