Msg#: 4040853 posted 7:40 pm on Dec 10, 2009 (gmt 0)
I am quite new to the world of RSS/newsletters. The irony is that we have just short of 1500 visitors who have opted-in to our newsletter! I put this option there in case the response was large enough to warrant sending one in the future. I think this number now justifies some action..
Before I ask any questions I should probably describe the nature of our site. We are basically an advertising portal - clients list services with us and we source business for them in the form of enquiries. We have approximately 5,000 listings.
I have been quickly researching the virtues of newsletters and what seems to be their natural successor - RSS. Personally, I very rarely open any newsletters which has always skewed my view on them.
What I would like to know is that strategies we can employ moving forward - should we go RSS or newsletters or both? What should these feeds / newsletters contain? Service listings? Services which are on special? Competitions? I'm not sure if there is enough information here to reply with substance, but any feedback would be appreciated!
Msg#: 4040853 posted 12:35 am on Dec 11, 2009 (gmt 0)
If you have changing content on your site that users would be interested in knowing about then an RSS feed would be a given. You could certainly put newsletter information into an RSS feed, that's what they're used for in many cases.