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RSS for a chocolate merchant?
rfung




msg:3339573
 10:26 pm on May 14, 2007 (gmt 0)

A potential client wants to use RSS and blogs for his product (high end gourmet chocolates). I'm not very familiar with RSS besides being used as a way to push updates to end users, and I completely fail to see how that could be used to market chocolates. He doesn't have much idea of online marketing, but he seems to be serious about exploring that idea. Since I'm the purported expert I'd move the plan away from that but if anyone has any ideas that I just can't see, I'd appreciate if someone can explain how RSS and product marketing can be used together.

 

limbo




msg:3339576
 10:32 pm on May 14, 2007 (gmt 0)

RSS is great bait. You could send out new products, stories, news... Subscribers will visit if the bait is sweet enough - The nicest thing about using RSS to bring traffic is you know that they will be interested - they did, after all subscribe...

Proving conversions is the hard bit.

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