I am entertaining the thought of attending the Mon. 3-17-14 Master's Group - Private Training session for PubCon 2014... I would be grateful for any feedback past attendees would be willing to share regarding their opinions relating to the value proposition associated with the Master's Group - Private Training session of past years... I am trying to assess whether or not the takeaway for this added session warrants the added enrollment expense plus the costs associated with an extra day's travel. Genuine responses appreciated!
I will describe the training as simply as possible. It's aimed at people that want to get greater in-depth learning on each of the specific topics. If those topics are your interest, you'll learn from the industry's leading practitioners.
I think the greater indepth sessions are (in some ways) extremely worth the extra cost. There are take aways after take aways that will more than cover the added cost (and time).
We have worked very specifically with the speakers to start at a mid level approach and fastly ramp up to an advanced level.
I'm not going to go into each segment, but some notes:
I rarely rave about Pubcon and prefer to let it talk for itself, but the Masters Group is something I am beyond proud, honored, and humbled to be part of:
Notes: - First, this is not a black hat training. Yes, we do talk about some stuff that is 'over the line', but it is all in context of risk and knowing what is out there. - If you do Facebook ads - Dennis Yu's is the leading master. He's shown some things in sessions that no one has ever seen (some - even at facebook!).
Paid: - Brad Geddes (undisputed leading ppc authorty) and Frederick Vallaeys (former Adwords Googler) regularly put on events for triple the price of our conference (let alone the difference between platinum and Gold). There simply isn't a better look at PPC inside or outside of the plex.
Social: - Jabez talks about some LinkedIn Tactics no one on the entire net is talking about. It is still the early days at linkedin. - Lisa Buyer has insights into social PR from the real world with a massive set of experiences. This is one of my fav sessions I've been to in years. She has some guidelines to save you easy mistake after mistake. - Krista Neher regularly gives advanced social trainings herself. Her sessions are classic how to guide to follow for social results.
SEO? - Between Bill Hunt (former lead SEO at IBM), Eric Enge (Stone Temple), and Joe Laratro (MoreVisibility/Tadem Interactive) - there are over 50 years of SEO experience. 'nuff said.
This training will not radically change the way you do business or marketing, but you will have 2 or 3 'ah has' that you will take home and implement. They will make you money or save you money. You will be more effective.
98.2% of the 2100 people that have taken the Pubcon Masters Group Training rate it as "extremely valuable" (6 year average of 4.9 out of 5 stars )