Cialdini, an internationally-known expert in the fields of persuasion, negotiation, and compliance, is known as the “Godfather of influence,” and his New York Times bestselling book — listed by Fortune Magazine as one of the “75 Smartest Business Books” and by CEO Read as one of the “100 Best Business Books of All Time” — has been published in 27 languages.
I am pretty pumped about this one. I think of all the people that have influenced my marketing, Cialdini (pronounced CHILL-dini) has done the most positive things. The research he has done is awesome. So many modern marketers have quoted him in their followup works.