DXL - 9:15 pm on Nov 15, 2009 (gmt 0)

Let me preface this by saying that I have absolutely no experience with RSS technology. I have three questions that you may be able to help me with.

1. Most of my client sites are in HTML format (no php, asp, CMS). Will an RSS feed work on a site like this whenever we decide to add news or an article on a standard HTML page?

2. If we create a feed, will only technophiles stumble across the site and decide to use it? Or will an everyday surfer somehow encounter news from my client's feed on another site?

3. If a client sells widgets from their home, how does RSS actually benefit them? Are they essentially writing articles about their industry, adding them to a feed, and hoping that a site displays the news and encourages others to visit the source of the article?