bill - 1:07 am on Nov 11, 2008 (gmt 0)

Best practice in terms of FeedBurner? You can choose whatever account name you want with them as long as nobody else has taken it. To the best of my knowledge there are no benefits or penalties associated with their account names.

I suggest you look at their MyBrand [feedburner.com] option. That lets you publish your feed on your own domain.