bill - 8:45 am on Oct 22, 2008 (gmt 0)

I haven't purchased the report, but it's an interesting topic.

What's Holding RSS Back? [forrester.com] Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven't adopted RSS, most don't understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach a critical mass of consumers by using content syndication, then they must take on the burden of education.

Are you using RSS regularly?