HelenDev - 11:29 am on Mar 2, 2007 (gmt 0)

Feeds are consumed by aggregators, not browsers for the most-part.

That's a good point, and one I'll try and keep in mind. I think a fair amount of users do simply click the link and stumble on the feed itself however.

We were just concerned that it might look more professional to have our own company stylesheet rather than that of a third party, and our own choice of buttons to add the feed to various feed readers.

A further bit of research however seems to suggest that IE7 jumps in with it's own stylesheet for RSS and ignores any which may have been created anyway, as does Firefox. If this is the way most new browsers are going, I guess this is a moot point.