bill - 12:58 am on Mar 1, 2007 (gmt 0)

You're talking about the CSS and formatting they use to make your feed look pretty if someone follows the XML feed URI? That's a service they provide called BrowserFriendly. You can add images and logos to that to personalize it a bit, but I wouldn't waste too much time on it.

Feeds are consumed by aggregators, not browsers for the most-part. The aggregators pulling in your XML content don't look at the CSS and formatting that you're seeing at all. Generally the only thing you can do to customize the look of your feed is to add graphics to your entries.

The fact that FeedBurner makes a nice browsable page out of your RSS should not distract you from the purpose of your feed, which is to get information out in an XML format. It's not really meant to be read in a page format like FeedBurner presents. That's just a nice extra service on their part.

The BrowserFriendly service even has a disclaimer there that says:

This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.