Swanson - 3:51 am on Jun 20, 2006 (gmt 0)

An important addition - I don't believe content needs to be unique to have quality or authority.

In my opinion the content needs to be accessible, relevant to the search, orientate me as a user (links to source material if necessary) - it just needs to do the job for me as a user.

All the crap about duplicate content is just that - crap. There is a difference between stolen or copied content versus duplicate content - and I think the ridiculous angle Google has taken should be MSN's challenge to create something better that answers users questions without the crap - and I think it can. I think it has to in order to take search forward from the 5 years backwards that Google has taken, from which it can not recover - certainly not anytime soon.

This is the World Cup - you need to attack to win, not defend. Sure, tackle spam - but don't cripple your whole chances of winning by being defensive. Attack, rank sites based on a happy medium of keywords, links, age etc. but work on an "innocent until proven guilty" - index the sites first and then re-rank them as necessary.

You have to be in it to win it!