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trinorthlighting - 6:30 pm on Jun 19, 2006 (gmt 0)
My perspective for most ecommerce sites are if you sell the product, you are an authority on the product, after all you sell it and have full manufacturer support if you are a distributor. Most ecommerce sites that sell products typically can answer questions about any one of its products it sells or it will point you in the right direction. I find some manufacturers have very little information on their sites yet the distributors have more. Its kind of a toss up depending on the sector. MSN has always been very good about picking up a sites theme and matching the proper keywords.
Interesting conversation.