HenryUK - 1:49 pm on Apr 13, 2005 (gmt 0)

according to Hitwise's stats for UK traffic the MSN search (search.msn.co.uk) is getting about 18% of the traffic that google.co.uk is getting. The .com versions of both are getting lower traffic than MSN (in the UK).

If traffic is proportionate to referrals and you do as well on each, then you could expect to be getting six times as much traffic from Google.

However, that doesn't take into account the different profile of users for each service; something about which I would only be guessing. Some have suggested that MSN search is less likely to pick up b2b users.

My own MSN referrals have doubled recently without any improvement in my SERPS that I can see, so perhaps traffic is improving? They are still only 10% of what I get from Google though.