incrediBILL - 11:40 pm on Mar 14, 2013 (gmt 0)
I see history about to repeat itself and it's getting weary.
This is how it started all with Netscape when MS decided that the browser was the interface of the OS and had to be tightly integrated directly into the OS. They sure as heck better make sure the API for their information stack is plug 'n play so that other providers and be replaced based on the consumer's needs or we're back to square one with the choice issue and the EU will start hopping up and down all over again.
I think marketing speak aside Bing is absolutely right in their long term strategy but currently I, and many others, prefer apps that tap into Google's information stack, not Bing's, and while that may change in the future it's the current reality.
Next thing you know apps will start prompting consumers to switch to the Bing stack like they used to say "THIS SITE CAN ONLY BE VIEWED WITH INTERNET EXPLORER" and other such nonsense.
What ever happened to the KISS principle?
Having in the past been more than one big cross-company API design committee you quickly learn that the KISS principle is what you do to the backsides of people at other companies to get what you want implemented at all and is why most programming APIs from places like MS look like they were designed like a bill full of pork barrel passed by congress and not engineers.