engine - 3:50 pm on Mar 14, 2013 (gmt 0)
"A massive transformation of search as a product is playing out in very profound ways," says Microsoft's Bing chief, Qi Lu. Speaking at TechForum last week, the unassuming president of Microsoft's search efforts revealed a new approach Redmond is betting on to compete against Google. "As we build our product, we're converting the Bing technology stack into an information platform," says Lu. This new platform can then be embedded into any devices and services, pushing Bing directly into Microsoft's products.Microsoft Bing Betting On Deep Search Integration [theverge.com] This integration is a core part of the way Microsoft sees Bing's future at the company. "Bing as a platform presents the universal platform," says Lu. This extension and change in user habits has Bing thinking it might be able to catch up. "The battle between us and Google is going to be over who can build understanding more quickly to serve people in a much more anticipatory way," says Microsoft's Adam Sohn.