lucy24 - 3:11 am on Nov 20, 2012 (gmt 0)
It does mention that the content should be decided from keyword research
Is that their oblique way of telling us that they have no plans to obfuscate search terms?
Social media plays a role in todayís effort to rank well in search results.
If that means I gotta move up to a paid LinkedIn membership, forget it.
:: digression here to wonder uneasily what kind of snooping led them to offer to translate the page into Norwegian ::
:: further digression to wonder why they claim I have no, zero, zip 400-class problems when they're walking off with fistfuls of 410s every day, long after the G people have stopped checking ::
After much searching-- including a whole blog article devoted to Lost In Space (really)-- I learned that bing claims to honor the "crawl-delay" directive. Well, that's nice. At least they don't in-your-face Directive Ignored it.
Bing prefers you use a 301 permanent redirect when moving content, should the move be permanent. If the move is temporary, then a 302 temporary redirect will work fine. Do not use the rel=canonical tag in place of a proper redirect.
Two discreet URLs then exist, yet both have identical content. By implementing a rel=canonical, you can tell us the original one, giving us a hint as to where we should place our trust. Do not use this element in place of a proper redirect when moving content.
They mean "discrete" but last time I reported a typo, they flew into such a tizzy it took about eight e-mails to convince them I wasn't trying to report a problem with my own site :(
cross link liberally inside your site between relevant, related content
Ooh, there we go. I knew I'd find a conversation-starter if I just looked hard enough. Now all we have to do is agree on definitions of 'liberally', 'relevant' and 'related'.
URL structure and keyword usage - keep it clean and keyword rich when possible
Hey, no problem, so long as you too count "it's" as a keyword. (Or at least used to, until I started putting the Paston Letters online. Weird spellings and obscure names have now dislodged just about everything else. "Be this web page downloadyd in hast" is still a good policy, though.) I hope "keep it clean ... when possible" means I am allowed to use whatever language I deem appropriate when I accidentally overwrite a 30,000 word page about the legislative structure of Tierra del Fuego with a 300-word page about hamsters.
I think they say that three times. No worries: I don't even know what Silverlight is. And the less said about Flash, the better.
The robots.txt file must be saved in a standard text file format, such as ASCII or UTF-8, so it can be read by the bots. One easy way to verify that the proper file format is used is to edit the file in Microsoft Notepad. Save the file using the Notepad default file format type, Text Documents (*.txt) with ANSI encoding.
AAACK! Oh, where to begin? Here I thought it was only my ebooks forum that couldn't get a grip on the difference between format and encoding.