TypicalSurfer - 3:19 pm on Sep 22, 2012 (gmt 0)

Sadly, you can't really have that vaulted 'privacy' and the future of personalized information everyone also wants.

Not quite sure "everyone" realizes the cost/benefit to that elusive yet rich, personalized search experience that is probably just CYA for gross privacy violations. Opting in to such a wonderful personalized search experience would probably be the gold standard, acceptable to those who are willing to trade off their soul for better(?) search results.