TypicalSurfer - 12:23 pm on Sep 22, 2012 (gmt 0)

Eric Schmidt famously said that litigation is “just a business negotiation being conducted in the courts.”

So much attribution to google for being "smart" when in reality their core business model relies on flaunting the law. It's pretty easy to get an edge when you don't play by the rules but rules and laws are just a reflection of what society deems acceptable behavior so while google may flaunt laws and probably won't receive any meaningful sanctions from the FTC it is still the general public that decides it fate. By pointing out in the court of public opinion that google is an untrustworthy web service Bing is chipping away at the googly "do no evil" facade so carefully crafted and nurtured by their PR team and abetted by corrupt main stream media.

The few cases where google has been caught with their hand in the cookie jar is just an indication of what a sleazy operation they have become, it has always been about trust and when they lose that, they have lost. The veneer is fading.