Since we launched Bing, we’ve conducted ongoing tests to measure our relevancy, assess customer feedback and satisfaction, and examine our product in many different ways. A while ago, we began to notice an interesting trend - Bing was beating Google in our search relevancy tests. After carefully following the trend data for several months, we decided to commission an independent study to test which web search results people prefer.
We built our Bing It On campaign to share these results with you and demonstrate that people can get better web search results on Bing than Google. With Bing It On, we’re encouraging you to try Bing – whether you’re a first time customer or an occasional visitor. You may be surprised at what Bing offers and how it can help you spend less time searching and more time doing.