engine - 5:51 pm on May 10, 2012 (gmt 0)

Bing Integrates Facebook Into SERPs In a New Column [news.cnet.com]

Microsoft is making yet another attempt to deeply integrate Facebook into its Bing search experience as a way to gain some ground on archrival Google. Today, the software giant rolled out an update to Bing, adding a new column to search results that features Facebook friends who might have some insight into the query. The sidebar, set off from the white Bing page in gray, lists friends who, for example, might be able to help with a search about diving spots in Costa Rica because they shared photos from a trip to that country on Facebook. "This notion of a query and Web results can become a conversation with your friends," said Adam Sohn, general manager of Bing.