A few ads... 10 blue links... no fluff and waiting time, near instant answers! This is EXACTLY what made Google the leader in search 10 years ago!
+1 for Bing!
I agree that its time to knock Google down a peg or two. I might even add a little header bar that pops up for Google referred visitors, asking them if they've tried Bing lately!
If Bing added a "custom search" (Search Bing and Facebook at Once) for sites to use, I think more Webmasters would jump into their ship and help row the boat along.