nomis5 - 2:39 pm on Sep 23, 2011 (gmt 0)
They need to exploit Google's weaknesses not take them on directly. If MS can cut the stupid number of ads and other cr~p on their SERPS, spend their advertising money on convincing Jo Public that Bing really does provide true results that are not paid for for then they will make some headway.
The public are not even aware that they are being shafted by Google. If MS can convince them that is the case and MS are different then it's possible they can win the game.