RhinoFish - 11:01 pm on Jul 15, 2011 (gmt 0)
article analyzes the costs, to MSN / Bing, of their increasing "share":
Based on an analysis of Microsoft's financial statements, Bing is paying about 3X as much for every incremental search query as it generates in revenue from that query.
What does that mean?
It means that for every $1 Microsoft generates from each new search query it buys, it spends $3 to get it.