-- Bing Search Engine News
---- SEO for Bing - a discussion with Bing's Duane Forrester
- 6:00 pm on Aug 25, 2011
The "Age of a Domain" has gained importance after Panda as a ranking signal for Google and Bing? The older the domain, the higher the brand signal?
I have seen proof and "disproof" of this in my very narrow niche.
One site that has been around for years leapfrogged a lot of other sites that had MUCH larger link profiles.
On the other side of the coin, my site that is relatively new (October of 2009) was able to leapfrog a lot of the competition too, mostly due to new inbound links.
I think that age of domain has maybe been turned up a bit, and backlink importance has turned down a bit, but I don't know exactly how. Lots of sites still rank top 3 with crummy backlinks.
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