martinibuster - 4:47 pm on Aug 20, 2011 (gmt 0)
Bing likes quality, original content. Skip syndicated content and articles as a way forward.
A search for How to catch brook trout [bing.com] results in the same copied article in several places, plus results from websites that are not authoritative for this specialized information. The quality of the results is further ruined by featuring an eHow article at the top, which begins with this misleading bit of information:
Brook trout live in the mountain waters of the Rocky Mountains west.
While technically correct, the information is misleading because brook trout are a species native to the northeastern part of North America (mainly though not exlusively New England and Canada). Any brookies that live as far west as the article notes were artificially introduced.
The rest of the article is also misleading because it assumes that the higher up to the mouth of the creek you go the colder the water, which isn't always true.
While Bing cannot understand fishing techniques, it can more accurately deliver results by taking into account the authority and relevance of the incoming links to the page. Google doesn't do much better with this search either, but the focus of this discussion is Bing and I expect better from Bing if I'm going to switch from Google. Simply being different is not enough. Bing must be better.
Here is another search where the tires fall off of Bing:
best way to catch large stripers in Massachusetts? [bing.com]
That search is geographically specific but Bing ignores that portion of the query and can't resist placing a non-relevant eHow article that is overly general in the top three of the results. Google scores better. Striper fishing in Massachusetts is a very specific query. A result for striper fishing in general is not good enough.
Getting back to the quality of the results, Bing returns an article on ArticleBase that appears to be rewritten from the eHow article. It features many of the same tips, in the exact same order, only rewritten with poorer English.
Skip syndicated content and articles as a way forward...
Bing has a way to go in weening itself from poor quality content farm articles as well as syndicated content and content that was meant to be syndicated.