indyank - 6:54 am on Aug 11, 2011 (gmt 0)

2 - are so dismayed they immediately hit their back button, suddenly popping back onto our radar, alerting us to the fact they were displeased with the result we just showed them - why else would they suddenly come back, without consuming your content? Displeased.

bingdude, One of my client's server was down due to some power outage in the hosting data center and it took a whole 2 days for things to stabilize. His is a site with substantial traffic for a number of keywords. However, during the two days, people would not have reached the site from search engines.They are more likely to click the back button on seeing the error page.

When this happened, you would be suddenly seeing back button clicks for almost everything from a number of users.How would you consider this situation? This is just one real example where I saw it happen.