Rosalind - 12:08 pm on May 18, 2011 (gmt 0)
This is going to be major, and it's not a move for a better internet as far as I can see. There was a good video on TED by Eli Pariser about personalisation and filter bubbles that sums it up.
This is clearly a trend that's getting more pronounced, and it means the end of a search engine that's even remotely alike for different people. I wish we could toggle back to a default, entirely unpersonalised state. I want to know what I'm missing, and what the rest of the world is seeing, and not merely because of the SEO utility of such a thing. I want a broad view of the world, an international perspective unclouded by what my friends think and who the dominant voices are in the place I live. I want web pages in other languages instead of the constant bias in favour of English.