jonathanleger - 4:10 am on May 18, 2011 (gmt 0)
Okay, I'm failing to see how this will have a positive impact.
How many REAL people would "like" a page that's targeting, for instance, "life insurance Modesto California"?
Seems ripe for spammers to take advantage of this by creating networks that "like" the pages they want to rank well.
Especially with sites that have user-generated content this could be a real spam-fest. For instance, Bing's example of the recipe site Epicurious allows people to submit their own recipes. What prevents people from submitting that content and getting their network of spammers to "like" that page so it ends up showing in the search results under the name "Epicurious"?
Granted, for that one particular site the advantage to doing that may be small, but for many, many other sites that accept user-generated content, the incentive is huge. It's an easy way to get a page one, number one ranking that appears to have been approved by "web wisdom."