Alcoholico - 8:35 pm on May 17, 2011 (gmt 0)

To be a successful webmaster you need to roll with the trends, regardless of your personal feelings, otherwise your competition will destroy you.

No I don't. Fortunately there still are plenty of alternative ways of promotion and sources of traffic. I still do not need to sell my soul or advertise an overvalued company for free. Competition is not a concern, I know I offer better stuff than they do, and also have better ways to promote it, I refuse to have a business model based solely on bing, google and especially fb. As far as I am concerned, fb is just a dating site for teenagers, wannabes and the like, it would be very stupid of me to advertised them for free on any of my properties, fb is a black hole, they would never return the traffic I'd send them.
All in all, this is a matter of principles, most companies do not have principles, I do. I respect my users and myself.