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JoePublisher - 7:01 pm on May 17, 2011 (gmt 0)
[edited by: JoePublisher at 7:22 pm (utc) on May 17, 2011]
What was of most interest to me (as I watched the Bing Video on SERoundtable link) was the Facebook 'Like' button on the new Bing bar!
If most people switch to Bing, and incorporate the Bing Bar, (is this as standard in I.E. ?) I can get rid of the facebook like button (and the associated page load times) from my site - and just leaving the meta:og data in the <head> section of the code - to trigger the bells and whistles when a person likes the page.
win win ... no need of bloated code on my page and people can still like it, which would also work for truculent webmasters who fight against incorporating facebook into their site ...
"Bing is also bringing forth very popular pages based on global Facebook 'Like' data and even showing anonymous messages from Facebook users on the Bing results under those results" SERoundtable. 'Monied' sites may still do well, but if your content is good enough, liked by a natural cross-section of 'actual' Facebook users, then you can compete on the first page of SERPs.
Yes it can be 'gamed' (but not for long, only until the algo matures - you should not be looking at this as a thing of today, but of 'tomorrow') and when supplemented by any likes by 'true' friends, whose opinion you trust, this could be a new step in a man/math holistic approach to search ...
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However, does this mean that Facebook users will be ranked in order of 'trust'? Or even 'good judgement'? i.e. some opinions will count for more than others? So auto 'likes' from paid sources will be discounted? ... food for thought ... I know it already happens with google and twitter users who have more or less standing as 'authorities' on a topic ...