JoePublisher - 5:18 pm on May 17, 2011 (gmt 0)
"Today, search remains largely driven by facts and links – we think it’s time to change that ..." Yusuf Mehdi, Corporate Vice President, Microsoft.
If this is not a DIRECT, UNEQUIVOCAL, challenge to Google and their way of doing search I don't know what is. 'Them Thar Is Fighting Talk' [sic].
Being locked out of facebook data, limited by the lack of evergreen stature of Tweets, and desperate for +1 to work out, you can see Google knows this is a big threat to them.
It's no longer about if you think this data is any good, or should or should not be leveraged - its about what the BIG 3 see as the future of search; and more importantly what will win over the hearts and minds of common people who search for over 1 billion things a day. But this isn't going to happen over night, this is a tectonic shift over the next decade ...
incrediBILL is right, if you did not just hear the 'glove being thrown down' on reading that article, what did you just hear?
.... "Bing and Facebook are making a bet – one that will marry the logic of search, with the recommendations and opinions of your social network and the masses – to extend search beyond just fact-based decision making, to decisions that are made with the power of people AND search."
How are Google going to respond to that? By using +1 (but only if they can make it successful) and 'perhaps' part of the PANDA update (and future tweeks) to their Algo, which makes the next phase of search possible when +1 gets here ... The BIG 3 obviously see the map of search changing, significantly, do you?
"Search is better when it’s not just based in math and algorithms, but also infused with the opinions of people." They just stuck it to the nerds at the Plex ...