Brett_Tabke - 4:02 am on Apr 12, 2011 (gmt 0)
Google has so screwed around with their serps this last year, that any alternative, quality, dependable, and reliable search engine that users can count on is going to gain share. Google has done something I didn't think possible - they have broken the trust of the end user. While Bing has been busy showing that they are in it for the long haul and staying-the-course with a user experience that people are coming to trust.
Google over the last year has had major changes on it's site:
- Google Instant (aka, the Waterfall) aka: new learning curve for users. aka: new users don't get it.
- Mouse overs. Nothing like random screen flashing to reassure users.
- Useless left side menus.
- Info Farts thrown into serps (maps, images, tweets, news, misc)
- Four results from the same site in position 1 to 4!? Hello - wtf are you thinking of Google!? It looks broken - It feels broken - It acts broken. Sucks to have to skip below the fold to find a decent result.
The only real bright spot here - is that if it were anyone else but Google, they would have lost another 5-10 points of share with such major disruption to user experience. If I have to learn how to use Google again, I might as well go over to Bing, where I already know how to use it.
Bing is out Googling Google.