atom42 - 5:44 pm on Oct 14, 2010 (gmt 0)
Well, by Eric's own admission - Google like to get right up and personal with that line.
What bugs me is when Bing does something interesting, then Google nick it, and before you know it - they're gloating about it. At the Think Google event, they were talking about their new image results - and how it's so smart that users don't have to click from page to page now.
I'm sure Google will be watching this closely, with a super similar plan of attack should it look like it's going well.