Okay, okay, the 'creepy' comment was a more of a dig on Shmidt's latest blurb, plus my concern over the overall shift in Google's corporate philosophy.
However, here are a couple of recent Google changes that I found downright disconcerting, if not quite creepy:
1. Google Instant - I feel it pulls searches away from the long tail back to more competitive (profitable) keywords.
2. AdWords camouflaging - Sponsored ads are now almost identical to organic search links
3. Google Places - The next generation of local search, except now Google keeps your traffic on their site, and places your competitors ads next to your business listing.
4. Plus several other frightening beta tests such as taking away links to search results beyond the first page, reducing organic links on the first SERP to just a handful, adding tweets to search results, and many more.
On the other hand, Bing adding Facebook likes to their results should add real value to those hard-core Facebook users. As long as they make it opt-in that is...