BeeDeeDubbleU - 9:17 pm on Sep 22, 2010 (gmt 0)

i'd just be curious as to how this is different from paying/rewarding people to click ads?

I don't think that's the objective. At this time I thnk they are looking for the big carrot to entice people away from Google.

It will be interesting to see what Google will do if this starts paying off.