rustybrick - 2:03 am on Jun 18, 2010 (gmt 0)

Yahoo sent me a statement on this:


Our goal is to transition algorithmic and paid search in the U.S and Canada in 2010 and we will soon start a series of external bucket tests (note: we’re only doing internal tests today). We will be sharing details about these tests (when they start, etc) with our customers first. So while we're not ready to answer your specific questions today, we would be happy to bring you into the loop when the time is right.

In terms of the transition timing outlined on the slide – as we've said prior, our focus is on providing advertisers with a quality transition experience while protecting the all important holiday season. If we don’t believe we can do both in that timeframe, we will wait until 2011. That is the reason why the slide states that "we may adjust transition timing and dates as needed."