frontpage - 1:14 pm on Feb 8, 2010 (gmt 0)
@JS-Harris - This issue is privacy and transparency especially when dealing with a website like Facebook where privacy is treasured. Bing has taken large steps to guard user privacy.
Google, these days, is viewed as anti-privacy as evidenced by their own CEO's public statements.
Bing has publicly stated that they will not just scrub the IP address of the search data but actually delete it after 6 months.
Microsoft will eliminate all data collected on Bing users after six months. The software giant said it sent a letter to the Article 29 Data Protection Working Party, a collection of the EU's top minds on data protection and privacy issues, today notifying it that the company would reduce the amount of time it stores IP addresses from searchers from 18 months to six months before deleting them.
Even Yahoo has taken steps to protect privacy by deleting logs after 3 months.
Here’s how Yahoo plans to scrub the data, which includes not just search, but page views and ad views as well:
* Delete the final octet of the IP address
* Yahoo! ID will be one-way secret hashed and the last 50 percent of the hashed identifier is truncated
* Cookie identifiers are one-way secret hashed
* Add an additional search filter for personally identifiable info in search logs such as credit card numbers or social security numbers
Whereas, Google actually never deletes any of the data but removes the last 3 digits of the users IP address.
Question: What’s being removed from the IP addresses? The last three digits?
We are removing the last octet of the IP address. In other words, we put zeros into the last eight bits of a 32-bit IP address. Technically speaking, there can be one to three digits in the last octet, when it is written in decimal notation.
In fact, Google argues that your IP address is not even 'personal data' and not subject to privacy. See: [googlepublicpolicy.blogspot.com...]
I would have serious issues with FB if I knew Google had access to the FB data coupled with their famous virtually non-expiring, unique tracking cookie.