lammert - 12:42 am on Nov 24, 2009 (gmt 0)

But there's the rub. What ad do you match to Gov. Sanford facing 37 ethics counts (Cheap Flights to Argentina? Smokey Mountain Vacations?) How about 104 Killed in Coal Mine Blast? Radiation Leak at Three Mile Island? International Tensions Heat up Over Iran Nukes?

Click through ads are not a good choice for these examples, but display ads can match perfectly. The news item causes fear, the ad the solution. A perfect combination if these news items are combined with one of the ad types below:

• Ads from insurance companies
  
• Ads from the MoD to recruit people for the army
  
• Ads from organizations like the Red Cross, Unicef etc.