swa66 - 4:19 pm on Sep 17, 2009 (gmt 0)

The interesting part is what it does not say.

First it only talks about the US, not the rest of the world.

In the US the perceived popularity of bing is heavily supported by aggressive TV ads, not so in the rest of the world. Even market share gained due to the TV ads: how long term will that effect remain once Microsoft needs to divert the TV ads to promote windows 7 -they need to wipe out the utterly bad taste of Vista once 7 lands in the stores ?

Secondly Google's market share grew by 2.6% in a market growing by 2.9% so they did loose just a tiny bit. The biggest looser is Yahoo, which is goig to use bing anyway, so the growt of bing might be mostly due to yahoo already loosing before they start their cooperation with the Redmond behemoth.

Unless we hear "I binged it" instead of "I googled it", there's no risk to Google.

Finally, as always, statistics can be used to prove nearly any point you like to make :)