signor_john - 5:18 pm on Jun 18, 2009 (gmt 0)

Because the Coke imitator is packaged in a more appealing way

Is it? That's in the eye of the beholder, I guess, but the fact remains that a "me too" product is less likely to induce a switch in brand loyalty than a game-changer is. In search, Google = iPod and Bing = Zune.