Hm, this is interesting indeed. I do some searches, click on a site and IMMEDIATELY push the back button on my browser when I realize the site is just junk/ads/spam...I could see how that could help better the results by tracking it. All of it would have to be ANONYMOUS for sure though (this is very good) because you would have all the idiot spammers/scammers (who sit all day spamming/scamming with nothing else to do) voting/ranking their garbage. I'm sure there will be a way to figure out how to do this even anonymously soon as they figure it out, no doubt. An interesting idea though to be sure. At LEAST MSN is thinking while Yahoo! is busy "digging for gold," I guess...LOL.